A smart investment in you.


Take control of your life and your future as a Pure Barre franchisee.


About Pure Barre

A partner that goes beyond just a workout

Pure Barre is the largest and most established barre franchise with more than 450 studios across North America and more on the way.

Since 2001, we’ve been leading the way thanks to our proven technique, high-energy atmosphere, passionate franchise base and dedicated corporate team.

There are sunny days ahead for Pure Barre as more people discover and share the benefits of the technique. We’re just getting started.


Our History

One tiny idea, Endless possibilities

Pure Barre was founded by dancer, choreographer and fitness guru Carrie Rezabek Dorr. Carrie opened her first studio in the basement of an office building in Birmingham, MI in 2001. With no initial clients, staff, signage or even a bathroom, the concept took off as clients were amazed by the results they saw from the workout.

In July of 2009, Pure Barre became a franchise and has exploded in popularity, due to its extremely effective technique (which transforms the shape of a woman’s body in record-breaking time); friendly, high-energy atmosphere; and fun, motivating music.


Benefits of Ownership


Strong National Brand

Pure Barre is the largest and most established franchise concept with over 450 studios and more on the way. Our passionate franchise base and ever-evolving technique keep us in the headlines and top of mind with our devoted base of Pure Barre fans across North America.

Always Innovating

The boutique fitness industry has exploded in popularity as people seek a more personalized fitness experience. Our passionate franchise base and ever-evolving technique keep us in the headlines and top of mind with our devoted base of Pure Barre fans across North America.

Multiple Revenue Streams

Between barre classes and a growing demand for premium active wear, you have multiple revenue streams available to you as an owner.

Robust Support

We have experts to offer guidance in the areas of real estate, construction & design, training, marketing, and consulting. Throughout the opening process and beyond, we are here to help. Plus, you can tap into our amazing network of passionate franchisees.

A Fulfilling Career

Lead a purposeful, rewarding life by helping others create, achieve and celebrate their goals.


Ready to Start Your Future. Let’s Begin.

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